With so much B2B work – we recently completed projects for clients in machine learning, cloud connectivity and data pipelines, for example – it isn’t often that Marker Seven gets to work on a really fun consumer-facing product. This month, we kicked off a brand new product launch with Hatch, a creative agency that has crafted such iconic brands as Vitamin Water, Fat Tire and Krave. Hatch will develop the brand identity and story, packaging and point-of-sales collateral while Marker Seven creates a digital destination, online marketing strategy and content approach.